About San Diego Business Coach Rich Phillips

Rich’s entire career has focused on improving the quality of life of everyone around him. From his days as a trainer of killer whales for Sea World, Inc and through his 20 plus years of management in banking, finance, and real estate, he has acquired the discipline, leadership and focus required to successfully compete in business. This is evident in Rich’s coaching style.

Just a few of the industries Rich has successfully coached are:

Auto Collision Industry, Construction Industry (Dry wall, HVAC, plumbing, waste management), Dental Industry (Dental Practice, lab) Fast-Food Industry, Retail (interior design, window treatments interior/exterior, food), Alternative Medicine (Chiropractor, acupuncture, gym-spa), RealEstate Industry (Broker, appraisal), to Non Profits… just to name a few.

Rich works with your core challenges, helps you develop an action plan, and holds you accountable to achieve substantial results! Key values include individual and customer focus, innovation, adaptability, collaboration, and straight forward communication. Key motivation is to combine the lessons learned from the 14,000 pound killer whales, the most feared predator in the ocean, with the ownership/management techniques needed to motivate the individual.

Rich was the youngest head show trainer, the youngest trainer to perform the killer whale ride-jump and he earned the first ever title of Behaviorist at Sea World, Inc. His business skills have earned him numerous awards for his leadership and team building skills in various positions in both large and small companies. The diversity of Rich’s background is a valuable asset as he helps you overcome the challenges that you and your business face.

Rich will passionately guide you through the concept of intentionality and the importance of the individual while developing vision and translating that into goals and strategies to improve your business so that it gives you what you want from life. Coach Rich believes in and speaks about “The Power of Positive Intention.”


Sea World, Inc (Behaviorist)

Bankers Real Estate/Phillips Companies Inc. (Owner)

Wells Fargo Bank (Banking Manager)

Bank of America (Private Banker)

Imagistics (National Account Manager)

Pitney Bowes (Logistics Manager)

ActionCOACH (Past Owner)


Married 37 years, wife is Kim

3 Sons: Rick (Naval Aviator) Ryan (In Living Spaces, Sales Manager) Chris (Manager Hyatt Corp)

1 Daughter: Jacguelyn (Graduate Student at SDSU “Go Aztecs”)

Born in Los Angeles, raised in N. Calif.

Been in San Diego since 1972.